A peer-reviewed collection of papers from the professional seminar held on April 5, 2013 in Nitra. Editors: Mgr. Györgyi Kapusta, PhD., Mgr. Edita Štrbová, PhD. Publisher: University of Constantine the Philosopher in Nitra, Faculty of Arts
Contents
SATKOVÁ, JANKA THE PHENOMENON OF ADVERTISING AND THE INFORMATION FUNCTION OF THE MEDIA THROUGH THE EYES OF ADOLESCENTS
SPÁLOVA, LUCIA HOMOPHOBIC ASPECTS OF CYBER BULLYING 9
SPÁLOVA, LUCIA EDUCATIONAL POSSIBILITIES OF MODEL INTERACTIVE TEACHING USING MEDIA PRODUCTION
POLAKEVIČOVA, IVANA EDUCATIONAL APPROACH TO THE CREATIVE PROCESS OF ADVERTISING USING THE METHOD OF TRANSACTION ANALYSIS
SZABO, PETER – SZABOVÁ, EDITA CREATIVITY IN PROJECT TEACHING OF STATISTICS
POLAKEVIČOVÁ, IVANA – HUDÁK, PETER EDUCATIONAL AND CREATIVE ELEMENTS OF THE POSTER IN THE PROMOTIONAL CAMPAIGN "BARDJOVSKÉ POTUĽKY"
LOVASOVA, PETRA THE CONCEPT OF MEDIA EDUCATION IN PRESCHOOL FACILITIES
DEMETER, ROMAN – KAUSTA, GYÖRGYI EDUCATION AND TELEVISION PROGRAMS FOR CHILDREN
MATUŠKOVÁ, JANA – KAPUSTA, GYÖRGYI ADVERTISING AND THE CHILD
JANČEKOVÁ, NATÁLIA – KAUSTA, GYÖRGYI CHILDREN AND ADVERTISING
MOJZESOVA, KAMILA – KAUSTA, GYÖRGYI THE INTERNET AND THE CHILD
PECHÁČOVÁ, NATÁLIA – ŠTRBOVÁ, EDITA FORMS OF EDUCATION IN MEDIA COMMUNICATIONS
Title: EDUCATION AND CREATIVITY IN ADVERTISING Reviewed proceedings from the professional seminar held on 04/05/2013 in Nitra.
EDITORS: Mgr. Györgyi Kapusta, PhD. Mgr. Edita Štrbová, PhD.
REVIEWERS: Doc. Mgr. Katarína Fichnová, PhD. Doc. PhDr. Eva Fandelová, PhD. LANGUAGE CORRECTION: Mgr. Peter Szabo, PhD.
GRAPHICS: Mgr. Zdenko Mago Scope: 93 s. Format: CD Edition: First Release year: 2013 Load: 50 pcs Publisher: University of Constantine the Philosopher in Nitra, Faculty of Arts ISBN: 978-80-558-0481-1
The event and the publication were financed by the UGA project III/5/2011. Event organizer: Department of Mass Media Communication and Advertising FF UKF in Nitra and the European Academy of Management, Marketing and Media